How to Manage Your Business’s Online Reputation

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How to Manage Your Business’s Online Reputation

 

Managing your business’s online reputation is a necessity in today’s Internet-driven world. We already know that consumers are heavily influenced by online reviews, so it’s important to start there. If you’ve already started working on building and managing your online reviews, what else can do you to manage your business’s online reputation?

Social Media: Especially Facebook. Facebook has changed a lot in just the past year or so. Businesses have struggled to get their posts to show on their fan’s news feeds without paying to “boost” them. Luckily, you may not have to worry about this quite as much from a reputation management standpoint.

Why is it important, then? When people search for your business online, your Facebook page will likely show up pretty high on those search results. People will click on it and use your page as a research tool, much like your online reviews. Having an updated page with relevant, informative and fun posts is a fantastic marketing asset for your business. Don’t let your page sit idle for months at a time. Other social media networks, such as Instagram, are great marketing and reputation management tools, too.

Take a different perspective: Try Googling your business. Take note of what you find. Would you want to make any changes? As a potential customer, are there any red flags or is anything missing, such as a Yelp page with reviews? Is there conflicting phone number or address information? It’s a good idea to do this a few times per year, as search results can change. While Google is the most popular search engine, don’t forget about Bing and Yahoo.

Create alerts: Google has a free service called Google Alerts and it’s designed to let you know every time there’s a mention of whatever your alert was created about. This works best if you use a Gmail account regularly. Don’t forget to add quotations around the business name to make it specific, or add alerts for common misspellings.

 

Feeling frazzled or seeing something you don’t like on search results, but you aren’t sure how to change it? Let us help you!