3 Tips for Successful Email Campaigns

3 Tips for Successful Email Campaigns

Sending an email campaign may require a little extra effort, but it’s a very effective way to spread the word about products, promotions or events. Most email campaigns are very affordable, too, meaning it won’t take much to get a positive ROI (return on investment) from your campaign. Here are 3 tips to make sure you are getting the most out of your email campaigns:

1. Keep timing in mind – An email campaign is useless if it’s not read by the recipients. Timing can be a big factor in how many people open, read and click your email. The major day to avoid is Monday when people have less time for non-work related emails in their inbox. A busy Monday at the office doesn’t usually involve vacation planning or shopping! Conventional wisdom around email campaign timing has always said to send Tuesdays through Thursdays, but studies have shown that weekends are receiving high open and click rates. If you’ve stuck to weekdays, try a Sunday evening for your next campaign. If you have any questions about which of your campaigns have performed the best, let us know and we will be happy to help!

2. Test your email – This may seem like a given, but it is a critical step that should not be missed. Always test your email campaign before sending it, and check it on your mobile device, too. Mobile continues to grow, so a mobile-friendly campaign is a must. You also want to check for typos and grammatical errors, and make sure that all photos load, links go to the right place, and that your reply-to email address is correct so that people can get back in touch with you easily.

3. Clear subject lines and calls to action – You’re sending your campaign for a reason, so be sure to make it clear! If you have a special to offer, put it front and center. Some may not be interested in reading the other content, but are interested in booking. Many people enjoy reading extra updates and news, but your most important call to action should be first. Also remember to avoid using too many words in the subject line that may be caught by spam filters, like “FREE.” All caps, bold and italics should be used minimally, if at all.

Bonus tip: Remember to look back on old email campaigns to see what performed well and what didn’t. Learn from your audience and cater to what they like to get the best response rates.

As always, let us know if we can help as you are sending your email campaigns.